Bouchra has accustomed her clients to reimagining the caftan by incorporating some elements of modern clothing into her creations, which are steeped in tradition. Summoning traditional techniques and patterns, vibrant tlija embroidery, and opulent velvet fabrics, she presents a collection in deep and serene tones, enhanced by lavish ornamentation. The work strikes a beautiful balance, claiming an ageless and contemporary elegance without falling into rigid classicism.
The brand's uniqueness lies in the artistry of embroidery on noble fabrics, adorned with high-quality gemstones. Each caftan resembles a precious jewel, meticulously crafted to perfection.